In 13 years we have helped to change the lifestyle of millions of Italians by Gabriele Brustenghi

The Fitness Festival was born in Los Angeles fifteen years ago.

I was doing my daily workout with a couple of friends, running down the sidewalk that links Marina del Rey, Venice, Santa Monica, and Malibu: while we ran, other persons were running with us or in the other direction; yet others were going by on bikes or in-line skates; on the beach alongside the sidewalk people were doing aerobics lessons or working out with weights and barbells; and finally, there were lively beach volleyball games going on and people playing basketball on the hard cement of the playground.
 

The idea hit me then and there; why not organize an event that brings together once a year all these activities and all the people doing them, giving them the chance to get to know each other, to become friends, to exchange opinions and share experiences, and to spend a fun and exciting day together?

Thus was born the 1st Fitness Festival, in Rimini, in September 1989; five thousand people came, but we knew we were on the right track.

Now, fourteen years later, we are expecting four hundred thousand.

And we await them with the same enthusiasm, with the same boundless passion that during these years has helped us overcome the diffidence and perplexities of others.

Just one bit of advice: if you can, come in a tracksuit – in one way or another we’ll make you sweat, even if it’s just to visit the 90,000 square meters of the Festival!