In Rimini, June 13 –16. SEE YOU AT THE FESTIVAL Here are all the things you definitely won’t want to miss   More than 400,000 devotees from all over the world will be enlivening the biggest fitness event in the world. They will all be coming to Rimini, June 13–16, for a lively weekend of fitness activities just before the official beginning of summer. A no-miss event for lovers of sports and physical activities who consider fitness a part of their lifestyle, but also for those who would like to become a part of this world… More than one hundred million calories will be burned, all in the name of sweat, hard work, and fun, as well as a bit of healthy irony. ALIMENTAE “We are all what we eat” From the passion for quality food and for sports, understood as well-being for the mind and the body, arises a comprehensive project for the rediscovery and reappraisal in a modern key of ancient culinary values and lost flavors, in line with the new fitness trends. And so what better showcase than the upcoming Fitness Festival for presenting an area dedicated to food products and producers that can help us to live in harmony with our body and to get into excellent physical shape? At the Alimentae area, eating well becomes synonymous with health and psycho-physical well-being: a concept expressed in aromas, flavors, and fragrances. A gastronomic experience and a real treat for the palate, to be discovered firsthand between one fitness lesson and the next. For information: passworld@libero.it MANUFACTURERS and EVENTS/ENTERTAINMENT Over three hundred manufacturers and other companies will be participating in the 14th Rimini Fitness Festival. Each will be offering its own events and entertainment, along with its own products, celebrities, and new items. These will include Nike, Technogym, Adidas, Reebok, Perry Ellis, Coralba, Paul Mitchell, Panasonic, Telit, Mokarabia, Crunch, Tonic, Manrico Sportcashmere, Enervit, Icon, Parmalat, Gillette, Nivea, Gensan, Vitawell, Air Machine, Life Fitness, Bcube, Panatta, Spunky, Gatorade, Nestlè, Free Pride, and important names from the media such as Donna Moderna, GQ, Men’s Health, Maxim, Fitness Magazine, and Radio 105. Together they will make the Festival the most exciting and interactive weekend of the year. Come ready to participate in the thousand activities on the Festival calendar this year, and above all come with the right spirit and clothing!!!!! AEROBICA STELLARE This is one of the most traditional events at the Festival, whose “history” goes back to 1989, at the first edition of the Rimini festival. Cardio Party, Funky Virus, Giro D’Italia Cycle, Kickboxing Express, Bliss Yoga, Thai Muscle Beach, Kardio Kombat… these are just some of lessons that will be animating the most important convention in Europe, held by famous instructors coming from every continent... A 1000 m² swimming pool will complete the program with Aquagym and Hydrobike lessons. And spinning, naturally, will still be one of the top events. For information: alessandra@fitnessfestival.it ADIDAS IN THE HEART OF WOMEN In the Heart of Women: a name that says it all. The latest to arrive on the scene - and what a scene it is: the most exciting, dynamic stage ever, a Fitness Festival that has grown first, more and better than fitness itself - Adidas has chosen to present itself primarily to women (but without forgetting the men). For Adidas, the important thing is to participate, to give people the chance to get involved. Thus In the Heart of Women means that all women can feel like and be a star: that is why Rimini will be the finish line for the selections begun in Milan and Rome, the Adidas Fitness Nights in which 100 women are chosen as Adidas spokespersons not only for their technical abilities and.... measurements, but also, and above all, for their personality, their spirit. Where fitness meets fashion and music: this is the Festival slogan that Adidas translates into "sportness" 24 hours a day, in the pleasure of doing sports without the anxiety of the results and performance at all costs, happy to part of a team, a group, a boundless multitude such as that of the visitors to Rimini who finally have a definite port to sail toward. The "In the Heart of Women" area will not be just the home of the 100 stars for a day, it will also be a service area where you can see the new Adidas products, receive the new Adidas perfumes as free gifts, discover the new Adidas watches, and even find precious help such as the washing machines for washing T-shirts and other grungy clothes put to the test during the various fitness sessions, so that you can put them on again clean. A place where you can surf the web at 4 Internet stations. In short, not just a physical port, because there also exists the web site www.nelcuoredelledonne.it as an opportunity to get together for all those who want to become part of the three stripes team, which also includes Adidas Performance Body Care products, Adidas Sport Watches, the Skoda Octavia 4x4, Prima Electrostimulators, and Meryl. Joining the community means taking the Festival beyond June 16, and transforming it into an everyday thing. Infoline: www.nelcuoredelledonne.it SANSON SPORT CAMP Guido Bagatta presents the SANSON SPORT CAMP, bringing the spirit of an American playground to the Rimini Fitness Festival for four days. Basketball, baseball and American football, with sports champions and show business stars. Antonello Riva, Giammarco Pozzecco and Sandro De Pol for basketball, Elio and Faso from “Elio e le Storie Tese” for baseball, the best Italian American football players, and other surprise celebrities such as the DJs on Radio Deejay. At the SANSON SPORT CAMP you can challenge Guido Bagatta and his All Stars on the basketball court, learn to pitch and use a baseball bat, and throw a football to virtual receivers, winning prizes offered by MLB, the American professional baseball league, and the NBA, the professional basketball league. Listening to Radio Deejay (www.deejay.it) and through its “Telebasket.com” Web site you can register for the “3-on-3” tournaments to be held at the “SANSON SPORT CAMP”. All at Rimini, for four days of unforgettable fun. For information: sf@fitnessfestival.it BEACH VOLLEY CHALLENGE Four days of matches, challenges, and clinics. Thanks to the collaboration of the Federazione Pallavolo Sanmarinese, it will be possible to see the top Italian players challenge the American players who won the Miami Beach tournament in March. The clinic and training sessions organized during the four days of the Festival are open to all. For information: sf@fitnessfestival.it CARDIO STRIP TEASE This is the lesson of the moment in the USA. It’s the umpteenth great idea by Crunch, the “hottest” chain of gyms in the United States, which will be presenting its new sportswear collection in Rimini. Cardio Strip Tease will be appearing for the first time in Europe at the Fitness Festival. For information:  alessandra@fitnessfestival.it CORALBA SF GAMES The most innovative obstacle course, already a tradition at the Festival. Nine events, done consecutively. A stopwatch, a judge, and time will determine the final standings. 1 km on the treadmill 500 meters on the Rowing Machine 10 Push Ups 20 Sit-Ups 15 jumps onto a bench 2 km on the Stationary Bike 50 jumps with a jump rope 50-meter slalom run the shooting of three baskets. Prizes for the first place winners (men, women, and team) For information and to register:  sf@fitnessfestival.it THERE IS A PARTY! The Festival by night. Every evening many parties will be organized in collaboration with the discos of the Riviera, where fitness will merge with fashion and music. In the end, there won’t be many hours left for sleeping…. For information: sf@fitnessfestival.it FITNESSFESTIVAL.COM The official Festival website for information, news, and advice. During the Festival it will give all those who stayed home the opportunity to experience the atmosphere of the Festival. For information: infoline@fitnessfestival.it GOLF PGA SHOW Golf comes to the Festival thanks to the P.G.A. Italia, which will be presenting the 1st P.G.A. Show Italia. The goal is to bring golf to a larger public, and the Festival is a unique occasion for doing so, in terms of targets, quality, and quantity. An event not only for practicing golfers, who will enjoy the challenges and all the latest in golf, but also those who are curious to learn about the links and who wish to take clubs in hand and put themselves to the test with their first swing at the Festival. Hole in One Contest, Driving Range School, Putting Contest, Nearest to the Pin... these are just some of the events that will be taking place at the Golf Village. For information: sf@fitnessfestival.it HEALTHNESS® PROJECT An area that is both relaxing and that gets you involved, where the numerous proposals regarding health, diet, and the environment will be offered, without any particular schedule. A great idea for combining health and well-being with topics, activities and practices connected with a holistic conception of man and the environment. We will be talking about bioarchitecture, ecological design, organic, natural and diet products, natural supplements, herbs, medicinal plants, essences, phytotherapies, cosmetics, and much, much more. Infoline: info@healthness.it INDOOR CYCLING There will be over 3000 bikes representing the biggest manufacturers. These will include Why Be Normal, Tomahawk, Bcube, Race. For information: www.spinning.it INTERACTIVITY At the Festival it will be possible to do the following sports: Aerobics Spinning Body Building Aquagym Running Walking Martial Arts Beach Soccer Beach Volleyball Basketball Baseball Football Golf Triathlon SF Games Skin Diving Weight Lifting DANCE AT THE FESTIVAL This year Dance in all of its wonderful expressions will be making its debut at the Festival. In collaboration with FuerteVentura, Dance and Fitness come together in an extraordinary synergy of well-being, for all those who believe in and seek the ideal balance between the body and the mind… For information: sf@fitnessfestival.it THE PEOPLE All very well-behaved, with smiles on their faces – the people are really what the Festival is all about. A real peaceful invasion…. No law enforcement officers are necessary – there are just sports people here. MANRICO ADVENTURE CHALLENGE 8 famous gladiators are waiting to be challenged!! Following the success at the Miami Festival, Manrico Sportcashmere presents the most fun, elegant, and interactive challenge at the Festival: Arm Wrestling, Tug-Of-War, Pole Climbing. For information: tiziano@manrico.com MARTIAL ARTS – IN THE RING With the supervision of Carlo Di Blasi from the Accademia Europea of Milan, the fascinating world of martial arts comes to the Festival with spectacular exhibitions and lessons open to all. For information: sf@fitnessfestival.it MALIBU' BODYWEAR MUSCLE BEACH In the heart of the Festival, with the supervision of Massimo Spattini, the chance to train with the best body builders in the world today. For information: sf@fitnessfestival.it NIKE 5 K FITNESS RACE With the start and finish in the heart of the Festival, on Sunday 16 June the world of running will take the stage at the Festival. The 5 Km Fitness Race, sponsored by the Turin Marathon, will count for the 1st Italian Gymnasiums Championship. For information and to register: sf@fitnessfestival.it PARKING Last year, at the splendid new Fiera di Rimini location, the problem of parking was tackled and duly solved. With the experience gained in 2001, this year further efforts will be made to make the flow of traffic and access to parking areas even smoother. PLANET BEAUTY Planet Beauty will be a real center of aesthetic medicine at the Festival, with 1500 square meters devoted entirely to the care of the body and the most innovative treatments. A real “health clinic” where you can have a complete body check-up, hair and skin analyses, mycological examinations and body fat percentage testing. Plus: hay baths, massages, beauty treatments, depilation, laser depilation, wrinkle treatments. Personalized advice available to all. For information:  heads@tiscalinet.it PROFESSIONAL LOUNGE A Hospitality Village for gym owners, where they can meet manufacturers and exchange information and news and get updated in a comfortable, relaxed environment. The Festival wishes to give some attention and pay due respect to those who are dedicated year-round to running gyms in Italy in a professional manner. Thus admission to this relaxing area is personalized and reserved to those having an admission card and photo. SF FITNESS GIRL OF THE YEAR A photography studio will welcome all girls who wish to participate in the selecting of the Fitness Girl of the Year. The winner will be the Cover Girl of the September issue of SF MAGAZINE and will win a trip to Miami for the Fitness Festival (March 2003). For information: laura@fitnessfestival.it THE FITNESS SOCCER CAGE In the year of the World Cup Soccer Championship, a new concept of Beach Soccer will be introduced at the Festival, which already met with great success at the Miami Festival. Lots of scoring, with lots of action… and lots of calories burned… For information and to register: sf@fitnessfestival.it THE MAIN STAGE On the Festival Main Stage, spectacular fashion shows nonstop will complete the Fitness/ Fashion/ Music “triangle” that makes the Fitness Festival unique in the world. THE FITNESS TRIATHLON Tibetan Bridge - Free Climbing - Mountain Bike For the third consecutive year, organized by Sport Studio, a spectacular Triathlon for everyone, presented by the Region of Trentino-Alto Adige. Prizes for the top places in each category For information: laura@fitnessfestival.it THE VIKING CHALLENGE Lifting 200 kg boulders and dragging a 20-ton truck are just two of the events at the limits of human strength, putting to test the strongest men on the planet, from Iceland and the United States. Italian challengers wanted…. For information: alessandra@fitnessfestival.it